Website Optimization: Small title changes - great effect!

Ensure that all pages of your site have descriptive titles! Many spider engines place particularly high emphasis on text in titles, which leads to a better ranking of your pages.

Another method is the placing of the main keywords in titles. Avoid titles such as

The following title would be much more suitable:

This title will lead certain spider engines to give your site a higher weight in searches for any of the above terms, which is likely to result in a better ranking. As the titles are included in the result pages of spider engines, potential visitors know exactly what you are offering. If you do not enter a title, your website will be listed in the result page with <No Title>, which is surely not going to attract any visitors.