Banners

Place your banner ads!

If you have a reasonable budget for promotion, you might consider to advertise your website on already established sites to increase the number of visitors. You can book banner ads space directly from the website operator or via an agency.

The more specialized your website is, the better you can target your preferred audience. However, this is often more expensive. Websites of general interest such as search engines have a lot of visitors, but this public does not have any more specific common interests (as most people navigating the Internet go to search engines).

When placing a banner ad, the price is normally based on the number of impressions or click-throughs. In the first case, you pay a fixed amount for the display of the banner ads for a specified time. Generally, the prices are based on thousand views (CPM ads) and are currently between US$ 5.00 and US$ 50.00.

With the click through, you pay a fixed amount for each click on the banner (and thus a visit to your site).

Exchange banners with other websites

Talk to your webmaster and offer him/her a direct banner exchange, if you are of the opinion that the two sites are compatible.

The exchange of banner ads with business partners allows you to save money and generally ensures a good exchange of visitors. A website on Travel and one on Travel insurance are for example a perfect match for the successful exchange of banners!

If you wish to exchange banners with more than one partner, it is recommended to set up the respective CGI scripts. At http://www.cgi-resources.com/Programs_and_Scripts/Perl/Advertisements/ you find a selection of CGI scripts that allow you set up a banner exchange service on your own website.

Use banner exchange services

Do you have a small website and an equally small budget? Then you should consider to use banner exchange services to promote your site. These services require you to provide ad space on your site, which is then filled with various banners. In return, your banner appears on other websites.

With most services, you get one appearance of your banner on another site in return for 2 ads on your pages. The banner exchange service make a profit of this difference, by selling this ad space.

A good banner exchange service offers you accurate statistics so that you always know where your ads are currently placed.

The services of http://www.bannercommunity.de/ are recommended; this service is run by United Internet AG (formerly 1&1).

You do not yet have a banner? Go to http://www.banner.de/ where you will find a free banner generator.

For links on this topic go to page "Links: banner exchange services".